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This has to be what I would count as 2014’s most ridiculously over-hyped product. Not because there was particularly something wrong with it just the amount of press attention was crazy. In the first week of samples being passed to bloggers it felt like everybody loved it. After that point over the next month as many seemed to hate it, this is why I don’t buy into the hype, I give it chance to settle. It took me about 6 months before I bought The POREfessional primer which stood up to the test of time. Thinking about it once it died down I can’t think of one single blogger or vlogger who’s mentioned it. When I saw this freebie December’s Elle magazine I had to at least give it a try.
Push-Up Liner By Benefit
So first off let’s get into why it’s meant to be so different. This is a gel formula liner but in pen form, before this they didn’t really exist. Maybelline however have brought their own version an almost identical copy. It’s supposed to do away with the need for an eyeliner brush, making it a more travel friendly eyeliner.
It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! – Benefit
Now I loved the concept of a miniature eyeliner to try out before you choose to buy the full size. The product packaging is sleek and black but it’s so ridiculously tiny, It had a little stopper in the end to stop it drying out except it didn’t work very well on mine. To get it out of the sample you have to squeeze the rubber tube as you can see above. This sort of half worked but it’s hard to get just the right amount out. The first bit was dry & useless but the bottom half did manage to create the eye above. I didn’t expect to get even close to a flick so I’m impressed a bit (not with my own skills lol). It’s still pretty thick for as Benefit put it a lash hugging liner? What I will say is it’s a sample but I only managed one eye. It’s not like I can go out and see if some of these claims below are real…
• 91% said it was longwearing**• 81% said it was waterproof**• 88% said it hugged the lashline** (• 84% said eyes looked visibly larger***Source: The NPD Group. Unit Item sales of the Total Prestige Eye Liner Makeup segment for 2014 Jan to Jun
**Results observed in a consumer panel survey on 32 women after 2 weeks
Would I Buy Benefit’s Push-Up Liner Now?
After trying this if anything it’s put me off, it’s a sample that doesn’t show the product off. A pretty packaging doesn’t make me want to drop £18.50 when I can’t give it a proper try. I may just go to a counter and see if they can apply it better, which would give me more confidence to getting a better cat eye flick or simply apply it so it hugs the lashes.
Have you tried out the Benefit sample, what did you think? Was mine simply a bit of a dud?