Roller Lash – The New Benefit Curling Mascara

Roller Lash - The New Benefit Curling Mascara - mi 2

As if the beauty world hasn’t already heard that Benefit is launching a new mascara I decided I needed to at least give this one a chance. Roller Lash which isn’t officially out until March is available in Elle magazine now. Unlike the Benefit They’re Real Push Up Liner (post about that here) this is a decent size mini to get your chance to try before you buy. It’s the March issue and it’s been out a few days so if you want one get down to your news agents now!

Benefit Roller Lash Mascara

Roller Lash - The New Benefit Curling Mascara - mi

What Benefit Say

Now when it comes to a Benefit launch I’m always a bit sceptical about them. There’s lot’s of press, some almost too good to believe claims and the reviews are usually love or hate. Benefit is a Marmite beauty brand, for me I’ve only found one love from them and it’s the POREfessional primer.

Roller Lash Claims

Benefit Roller Lash – Super Curling & Lifting Mascara

  • 97% of women said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks – Benefit

These are found on almost all Benefits products & are always disheartening to me. A high percent of their consumer panel seem to love it but out of only 31 women. This always gives a false impression of what it’s like. To me I’d take this with a pinch of salt because it always feels to me like I’m being manipulated which is off-putting. If they didn’t do this I’d be more likely to trust them, how many other high-end brands do this, this much? It’s just something to think about, I’d love to know your view on it.

Roller Lash Review

Roller Lash - The New Benefit Curling Mascara - eye and wand

I shouldn’t be about the packaging but when it comes to an expensive mascara such as this then we expect it to be nice. In this respect Benefit hand brought it. It’s plastic but doesn’t feel like it as it’s such a solid tube. The black with pink lid gives it a retro Pink Ladies (Grease) feel to it very vintage & beautiful. Benefits packaging recently feels very gimmicky to me, this is much closer to high-end brands and I’m glad about it

The wand it one of those spiky plastic ones created to mimic how hot roller work in your hair. The technique is that it hooks on to the lashes with the inner curved side with more bristles. Then you roll it up and the spikes set further apart force the lashes wider as you get closer to the tip. It’s very much a lacquer black finish which in its self gives a dramatic look to your eyes. This for me worked best doing one coat without going over it again until it sets. This gives that cured effect but you have to be careful to not apply took much. The mascara is easy enough to apply but if you touch them before they dry it will make them clump together. I got some on my eye lid when I first did it and I can see where the 12 hour claim comes from. If you do the same I suggest letting it dry then trying to flake it off, otherwise a little concealer may work. Id did manage to apply it to my bottom lashes you just have to be even more careful with it.

Roller Lash - The New Benefit Curling Mascara - fi

Final Thoughts

Roller Lash is the first Benefit mascara that I’ve gotten along with and it does seem to hold the curl better than some I’ve used. The others for me were too wet this almost has a liquid cream feel to it. I also managed to get this off using the Loreal Cleansing Oil which is budget friendly compared with the Benefit They’re Real Makeup Remover ( no I haven’t tried that yet & yes it could be better I don’t know). However the one I used got it off pretty easily, the Urban Decay eye pencil took longer but it did shift that too. Would I buy it? I’m on the fence, if I do want a more expensive mascara then I may buy it. For now I’m going to keep using this mini & see if I love it enough when I finish it.

Benefit mascaras are between £17.50 & £19.50 so I’m guessing it will be around this price.

If you’ve tried it let me know what you think below, mascaras can be a little subjective and what I like in one you might not. What’s your favourite expensive mascara?


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